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Lucky Strike

If you are prospecting and suddenly find gold in an unexpected place, you have a “lucky strike”. Lucky Strike tobacco blend first came out in 1871 from Virginia tobacconist R A Patterson. The American Tobacco Company bought the blend and, listening to customer demand for the blend, introduced Lucky Strike cigarettes in 1916, and the rest is tobacco history. They are seen as a real man’s cigarette, a choice for detectives and soldiers, although they are enjoyed by men and women alike. “Luckies” are so proud of the way they are made that the process became its motto – “It’s Toasted.” Most cigarettes were made of tobacco that had dried in the sun. Toasted tobacco tastes different from sun-dried. Lucky Strikes also saw the early potential in television. They sponsored the incredibly popular Jack Benny Show.

Today Lucky Strikes still make classic cigarettes. They did not even introduce a filtered version until 1996. Laws restricting cigarette advertising has not bothered Lucky Strikes. Not only are they so well known because of their history, but they are also sponsors of BAR Honda Formula One race car. Lucky Strikes are made now by British America Tobacco and can be easily purchased through our online store.