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Epique

While you might expect British and American tobacco companies to dominate the smoking industry, the third largest cigarette maker in the world in Japanese. Although cigarette sales are falling in America, they are rising in Asia. Epique cigarettes are made by Japan Tobacco International (JTI), which owns some of the largest tobacco fields in Russia. Although originally a “girl’s cigarette”, their advertising now targets young people of all nationalities and both sexes who are interested in fun, taste and fashion. Both kinds of Epique cigarettes, Superslims Lights and Superslims Menthol Lights, are made in Russia. They only come in the Superslims size, as they are getting to be very popular among smokers. They can be smoked on special occassions, for casual smoking, or for those that want a more healthy cigarette choice. They cost more than the average cigareete, because they are not average cigarettes.

Epique is French for “epic”, but to English-speaking ears, Epiqe sounds like “peak” (top). Either way you translate it, the name means “this stuff is really good”. The packaging is very understated with a single feather logo on a mostly white box. Well, white goes with everything, so the box can fashionably fit in to any clothing or interior decoration style. You can buy Epique cigarettes from our online store.